This self-training approach will ensure you are set up for success using the BookingSuite system.
Facebook… Twitter… Google+... Pinterest… Instagram… sometimes it can be difficult to keep all of your social media tools straight. Let us be your guide.
A Facebook business page is a great way to connect your property to millions of Facebook users around the world. When you write a new article or feature a new event on your website, we also recommend that you add a Facebook post with a direct link to your website, creating a social backlink.
TripAdvisor is currently the most popular site for hotel reviews and also opens up a channel of referral traffic to your website. Previous, current and future guests will search TripAdvisor for reviews and suggestions. With a paid TripAdvisor listing, a guest can find your website and click to visit. Having this listing can lead to increased referral traffic, repeat business and the ability to have reviews featured on your homepage and article pages.
With some of the newest changes that Google has made with the Knowledge Graph, it is very important to claim your Google+ page. Follow this guide to claim your page. Once you have done this, your website will be linked to your Google+ page to give you the most visibility in the Google Knowledge Graph and help with your organic search results.
Twitter, Instagram, Pinterest
Photos, content and more photos are great ways to promote your property for free and drive traffic to your website. Instagram and Pinterest in particular have an emphasis on photography.
For properties that qualify, promoting your business on BedAndBreakfast.com can generate refferal traffic. Simply register with BedAndBreakfast.com. and within BookingSuite’s 360 Analytics* you can track the number of visits from this referral.
Yelp is emerging as the leading consumer review site for many types of businesses and may also have reviews that can impact the likelihood of a booking.
Posting virtual tours of the property, special events, or press videos on your website gives you the ability to share your story in a different channel. You can add a video directly onto your site, without sending a potential guest into the never-ending world of YouTube.
Why is having an active social media presence important?
While doing travel research, a consumer is not solely looking at your property’s website. A potential guest wants feedback from friends and past travelers, wants to see additional photos or may even be looking a discount. A past guest may want to keep up with the happenings at your property or leave you an outstanding review. Having increased exposure on these additional sites can bring you referral traffic and more bookings.
*360 Analytics is a feature that is not available for all subscriptions. If you are interested in learning more about how to make data-driven decisions, please contact firstname.lastname@example.org.