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How to write a great meta description?

Meta descriptions are descriptions that appear under a search engine result page. Keywords in your meta description will help drive people to click on your page. 

Here are some aspects to consider when writing your meta description:

  • Make sure each meta description on your website is unique and original
  • Write no more than 150 characters
  • Write complete sentences with correct spelling and punctuation.
  • Be compelling! Give searchers a reason to click on your website over one of your competitors.



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