Next to your competitors' rates, we also recommend you to take into consideration the market demand in your area when setting rates for your property. This market demand forecast is created based on Booking.com data and allows you to adjust your rates according to the expected demand.
You can see the market demand forecast for each date on your calendar, which is shown in the blue bar (see image below). By hovering over the blue bar, you can see what the expected demand is for that date in your area.
Tool tip: If you see that demand is high and your rate is low compared to your competitors, you might want to consider changing your rate to increase revenue. You can also consider changing your rates for low demand dates where your rates are high compared to your competitors' rates.